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We partner with visionary leaders, brands, and agencies who aspire to international success. 

We believe once we get your words right, everything else falls into place.
Your strategic vision is clear. Your story is powerful. Your ambition is engaging.
People get on board – whether they are your teams, your investors, or your clients.

We leverage our skills as experienced international strategy consultants, multilingual + English native writers, and bold designers to give you the strategy and language you need to stand out from the crowd - internationally.

Our Approach


We tailor each engagement to your needs. We know getting to the right words is complex enough, so we use deceptively simple tools such as unbounded conversations, deep listening, and solid research. And inject a healthy dose of professionalism, collaboration and fun to it. Allergic to BS, we also make sure to deliver results in crystal-clear presentations. 

Happiest at the intersections between science and art, data and meaning, we’re passionate about supporting you and your brand as you grow, transform, and reach new markets.

“We walk the talk - but we also do it a bit differently:  pen & paper, phones off.”

Our Founders


Business strategists turned storytellers, with a knack for creative concepts and a deep love for language. With more than two decades of experience in business and brand strategy, a lifelong passion for writing. We are storytellers and creative thinkers who craft stories to support your success.

Time and time again we have personally seen that words, stories and questions have the power to shift and transform.

Emanuelle Girsowicz

With advanced degrees from Sciences Po Paris and Columbia University in New York, Emanuelle started her career in top-tier consulting firms (EY & Deloitte TLV) as a senior consultant, helping C-suite executives convey business strategies in a clear and impactful way. Today, at Message-Lab, Emanuelle loves finding the right words to help clients define their DNA, strategy, and narrative. Emanuelle is a passionate writer, speaker, and mentor in entrepreneurship courses.

“I have always been in love with words, and language. And I quickly realized that my passion for finding the right words and creating powerful stories had great business value. It helped my clients close deals, investments, and sales. This is how Message-Lab was born.”

Natalie Shell

Natalie is a multipotentialite with degrees in Science (Psychology) and Commerce (Marketing and International Business) from UNSW in Australia.  She has 20+ years experience as a brand and leadership consultant in Sydney, Amsterdam, Barcelona and New York. Best known as an early employee at where she created the brand voice and tagline, she is also co-founder of breakfast speaker series CreativeMornings Tel Aviv, and a published author who regularly appears as a speaker on podcasts and at events and conferences.

“It is a privilege and delight to support leaders and businesses on their path to success”. 

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